#7 -- Kass Lazerow (Buddy Media)

From Startup to Salesforce: Kass Lazerow’s Entrepreneurial Journey and Insights

 

Serial entrepreneur, Kass Lazerow, joins Carrie for an in-depth discussion about her extraordinary business achievements, including co-founding and scaling Buddy Media, which was eventually acquired by Salesforce for a reported 745 Million dollars.

 

Kass shares the secrets behind her successful exits, her ability to work seamlessly with her husband, and the key decisions that drove Buddy Media’s rapid growth.

 

The episode also explores the importance of company culture, her unique marketing strategies, and advice for women entrepreneurs.

 

Here's what you can expect from the episode:

 

00:44 Introducing Kass Lazerow: My Business Icon

01:58 The Birth of Buddy Media

05:22 Navigating Business with a Partner

08:35 Marketing Mastery: The Airport Ad Campaign

11:21 Scaling and Culture at Buddy Media

14:23 The Decision to Sell or Go Public

16:26 Recruiting a Salesforce Heavy Hitter

16:46 The Unexpected Acquisition

17:25 Handing Over the Company

19:51 Employee Ownership and Impact

22:10 The Earnout Period

22:50 Balancing Parenthood and Career

26:00 Creating a Life Operating System

27:54 Advice for Aspiring Female Entrepreneurs