Tuesday Apr 22, 2025

#38 - Kelly Parker (Send Ribbon)

Kelly shares her story, from her early days of recognizing her entrepreneurial spirit to the founding of her company, Send Ribbon.
 
She discusses her tech startup background, the challenges of personalized corporate gifting, and how her experience inspired her business idea.
 
She shares insights into her strategic methods for launching the business, overcoming financial constraints, and the pivotal moments that led to the company's growth. Kelly also details her personal life sacrifices, the importance of networking, and her eventual acquihire by Urban Stems during the pandemic. 
 
01:02 Early Entrepreneurial Spirit
01:34 Founding Send Ribbon
04:03 Challenges and Growth
09:08 Learning the Ropes of Inventory
14:31 First Big Breaks
18:41 Balancing Two Careers
19:45 Networking and Opportunities
22:12 Casual Updates and Networking
23:09 Pandemic Challenges and Opportunities
23:44 The Acquihire Email
24:39 Negotiating the Acquihire
25:29 Joining DoorDash and Health Struggles
27:23 Urban Stems Acquisition
29:27 Lessons from the Acquihire
33:21 Personal Reflections and Future Plans
42:33 Advising and Community Building
 

 

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