#32 - Kate Watts (Faire Design)

Kate Watts, a trailblazer in the agency space, narrates her impressive rise from being the president of Huge, a top digital agency, to launching and subsequently selling her own agency, Faire Design, to The Atlantic.

 

She opens up about the challenges and triumphs she faced during the integration and spin-off process, eventually regaining majority ownership and rebranding as Long Dash. This conversation is filled with valuable insights on mergers, acquisitions, and navigating the entrepreneurial landscape.

 

 

00:28 Welcome to the Exit Whisperer

01:39 Introducing Kate Watts

02:06 From Huge to Faire Design

04:24 The Leap of Faith: Starting Faire Design

07:05 Unexpected Acquisition by The Atlantic

14:57 Integration Challenges and Successes

18:10 Spinning Off: The Birth of Long Dash

23:50 Future Plans and Reflections