#22 - Jaclyn Johnson (Create & Cultivate)

Carrie interviews Jaclyn Johnson, founder of Create and Cultivate. Jaclyn's journey from selling her first business, No Subject, to creating and eventually buying back Create and Cultivate is an excellence tale. Jaclyn shares insights on entrepreneurship, mindset, and navigating business partnerships. This episode provides valuable lessons for women in business, focusing on building, scaling, and selling a business.

 

00:28 Welcome to The Exit Whisperer

00:47 Interview with Jaclyn Johnson: Founder of Create and Cultivate

01:52 Early Career and First Business Sale

02:58 The Birth of No Subject

06:16 Challenges and Lessons in Business Partnerships

07:35 Selling No Subject to Small Girls PR

08:52 The Rise of Create and Cultivate

14:15 Navigating Offers and the Big Deal That Fell Through

18:06 Challenges of Being Deal Direct as a CEO

19:01 Navigating Valuations and the Impact of COVID-19

21:11 Transitioning Leadership and Strategic Pivots

23:48 Reacquiring the Business and Future Plans

32:16 Insights on Financial Independence and Gender Bias