#21 - Maggie Lord (Rustic Wedding Chic)

Maggie Lord, founder of Rustic Wedding Chic, highlights her incredible entrepreneurial journey. Maggie shares how she transitioned from being a teacher to starting and scaling a successful digital media business without prior business experience.

 

Learn about her strategies for building and monetizing her company, navigating the decision to sell to David's Bridal during COVID-19, and her shift to a corporate role post-acquisition. Maggie also discusses her current focus on mentoring female entrepreneurs, offering insights on strategic partnerships, business valuation, and the importance of mindset.

 

This episode is packed with valuable advice for women in business, from entrepreneurship and scaling a business to selling it effectively.

 

00:28 Meet Maggie Lord: The Woman Behind Rustic Wedding Chic

01:37 From Teacher to Entrepreneur: Maggie's Journey Begins

03:36 Building a Media Empire: Strategies and Growth

05:44 Monetization Mastery: Turning Traffic into Revenue

08:32 The Decision to Sell: A New Chapter

10:51 Preparing for the Sale: The Inside Story

12:14 Initiating the Sale: From Cold Email to Leadership

12:48 Valuation and Deal Structure

14:56 Maintaining Brand Independence

17:36 Transition to Corporate Life

19:16 Navigating COVID Challenges

22:15 New Beginnings: Consulting Female Founders

24:46 Final Thoughts and Contact Information