#16 - Richelle Pena (American Pediatric Dental Group)

Richelle Pena shares her inspiring journey of building and selling American Pediatric Dental Group alongside her husband, Will.

 

Starting from a single dental office funded by bootstrapping their savings, they expanded to seven locations by focusing on strategic marketing and community engagement.

 

Richelle discusses the importance of ignoring competition noise, leveraging relationships, and understanding market needs. She also shares the thought process behind selling their business to Dentistry for Children, a Dental Service Organization (DSO), while retaining ownership of the real estate for future passive income.

 

Richelle's story highlights the vital balance of family, faith, and business priorities, and she teases her upcoming book on being a 'Power Couple' in entrepreneurship. 

 

 

00:28 Meet Richelle Pena: From Pharmacist to Entrepreneur

00:39 Building a Dental Empire: The Early Days

03:44 Challenges and Sacrifices: The Road to Success

08:01 Innovative Marketing Strategies

12:24 Expansion and Team Building

15:55 The Decision to Sell: Timing and Strategy

22:18 Valuation and Sale of Dental Practices

23:13 Retaining Real Estate for Passive Income

24:40 Life After Selling the Practice

26:50 Working with Your Spouse: Tips and Challenges

31:49 New Ventures and Future Plans

34:02 The Power Couple: Writing a Book Together

36:07 Conclusion and Final Thoughts