#15 - Kat Hantas (21 Seeds Tequila)

In this episode, Kat Hantas, co-founder of 21 Seeds, shares the journey of building her female-focused infused tequila brand.   Kat discusses how a personal need for a low-calorie, less harsh alcoholic option led to the creation of 21 Seeds with the unique market insight that propelled the brand to success: women drink tequila differently.   Kat recounts the challenges and strategies behind scaling the business quickly, the importance of understanding your core consumer, and the strategic decisions leading to their nine-figure sale to Diageo.   Kat also touches on the emotional aspects of entrepreneurship, including the responsibilities of managing friends and family investments and adjusting to life post-acquisition.     00:29 Introducing Kat Hantas of 21 Seeds 02:05 The Birth of 21 Seeds Tequila 03:53 From Personal Solution to Business Idea 06:45 Launching and Scaling 21 Seeds 09:25 Marketing Strategies and Consumer Focus 20:57 The Decision to Sell and Finding the Right Buyer 33:30 Life After the Sale 36:48 Reflections on Money and Success